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Spacer ImageCustomize Car: Where to Start  Dotted Divider  Customize Cars Online
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Where to Start Customizing Your Car

Since car shoppers are relying on the Internet more and more to engage in car shopping, manufacturers and car distributors are making it possible for car shoppers to customize cars online.  For those people that shop online, “customize your own car” features permit the individual to establish what kind of car he or she wants before he or she sets out to buy it.  To customize cars online, one can visit any number of distributor sites and select every variable of a vehicle.  Further, one can customize several cars online and choose the one that best meets consumer’s demand.


Where to Customize Cars Online

All three of the “big three” manufacturers in the automotive industry give the car shopper a chance to customize cars online.  Chevrolet™ lets individuals customize cars, trucks, and SUVs online from their build a car web page.  Ford™ permits web visitors to search for car and truck accessories based on the make, model, and year of a vehicle.  Ford™ further allows consumers to create a shopping list and to save the list for a later date when they are able to make accessory purchases.  Chrysler™ has a section similar to that offered by Chevrolet™, which gives the consumer access to a “Build Your Own” section.  Most manufacturers follow suit, and, like the big three manufacturers, give you a chance to customize your own car.  To customize your own car, you can visit one of the following links to begin.

Chevy™ Build and Price
: this section of Chevrolet’s website gives consumers a chance to customize cars online, to choose the make, model, year, trim, exterior color, interior color, and vehicle package options:
http://www.chevrolet.com/byo/build.cv?year=2008&make=Chevrolet&
makeId=001&model=homepage&modelId=null


Chrysler ™:
the Build Your Own section of the Chrysler™ website lets you customize your own car preferences online, from vehicle colors to various features at:
http://www-5.chrysler.com/vehsuite/ModelSelector.jsp

Ford Accessories: 
Ford gives the car shopper a chance to customize existing vehicles or a new vehicle selection.  The shopper can search for a range of Ford accessories at:
http://www.ford.com/purchasing-options/accessories

Toyota™
: Toyota also has a build your own customize car online section.  When you customize cars online at the Toyota website, you will be asked for a zip code.  Once you insert your zip code, and you customize cars, you can then submit your customize car selections to regional dealers for price quotes.  You will be able to select available engines, transmissions, body styles, and accessories when you customize your own car at the™ Toyota site.  Visit Toyota™ at:
http://www.toyota.com/byt/pub/init.do?zipCode=12156&x=12&y=9


Popular Customize Your Own Car Models


Today’s economy is influencing consumers to seek out vehicles that are green and eco-friendly.  Hybrids are fast becoming the most popular models of cars purchased because they release fewer emissions when used and offer consumers far more miles per gallon than standard vehicles.  It is therefore no surprise that when it comes to customize your own car features, consumers are frequently customizing hybrid cars online before they buy.  The cars that are seeing less customization are the more expensive cars and cars offering less miles per gallon or green features.  Unless the consumer has a lot of money to spend and can afford a lot of add-ons, the shopper is less likely to add a lot of features to a more expensive vehicle. 


Things to Remember About Customized Cars Online

Most cars are sold with a variety of customizable options.  Consumers customize cars that fit a budget established by the shopper beforehand.  What a car shopper must keep in mind at all times is that, in most instances, the more customized cars are, the more the car is likely to cost.  If a shopper opts for a lot of add-ons, they can expect to see the cost of such add-ons reflected in the total price of the car.

When you customize your own car online, you will need to remember that it may take the dealer a little time to get the car that you have specified.  While it is possible that there is a car on the dealer’s lot that matches the “customize your own car online” options you have chosen, it is more likely that the car will have to be special ordered with your preferences.  This is something that the car shopper can discuss with the dealer when the time comes.

If consumers customize a car online, this does not necessarily include the option of adding special, artistic detailing to a car.  A consumer can choose a trim level, the color of the vehicle’s exterior, and the color of the interior of the vehicle as well as the type of fabric or material that the interior has.  However, if the consumer wants flames running up the side exterior of the vehicle or on the hood for example, he or she will have to contact an artist capable of producing such work.  In other words, the customize car online features provided to car shoppers by major car manufacturers do not include options outside of the manufacturer’s features and packages.

 
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